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Brooklyn Nets x

Jean-Michel Basquiat

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Uniform Narrative  /  Graphic Direction  /  Design

The Brooklyn Nets wanted to create separation from the other NY sports markets and really own Brooklyn. We started by thinking about the things that set Brooklyn apart from all the boroughs of New York.


Jean-Michel Basquiat is the emodiment of not only the ambition and grit of the borough, but the spirit and soul of the Brooklyn Nets.

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