Seasonal Narrative \ Direction \ Design
The seasonal narrative for Nike Global Football (Soccer) third kits was driven by a teams desire to advance through the Champions League tournament and ultimately having to go through it’s prey to do so. This idea preying on opponents lead to the “Hunting Ground” narrative. Each team part of the Nike portfolio that qualified for this tournement would celebrate it’s “Hunting Ground” and it would be visualized through their uniform. The result was a unified narrative that allowed for distinct executions and an opportunity for teams to step outside of their color palette in an authentic and dynamc way.